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Web commerce : building a digital business
Maddox, Kate; Blankenhorn, Dana - 1998
Persistent link: https://www.econbiz.de/10000658830
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Marketing to the social web : how digital customer communities build your business
Weber, Larry - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003777510
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Luxury online : styles, systems, strategies
Okonkwo, Uché - 2010
This title focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel
Persistent link: https://www.econbiz.de/10003894688
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Facebook marketing : designing your next marketing campaign
Levy, Justin R. - 2010 - 2nd ed.
Persistent link: https://www.econbiz.de/10003898668
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Social Software im Marketing : Studenten-Weblogs als Instrument des Hochschulmarketings
Liebig, Torsten - 2007 - Orig.-Ausg.
Persistent link: https://www.econbiz.de/10003417092
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Verkaufschance Web 2.0 : Dialoge fördern, Absätze steigern, neue Märkte erschließen
Knappe, Martin; Kracklauer, Alexander H.; Kracklauer, … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003473943
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Social media marketing : strategies for engaging in Facebook, Twitter & other social media
Evans, Liana - 2010
Persistent link: https://www.econbiz.de/10003918338
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Social media metrics : how to measure and optimize your marketing investment
Sterne, Jim - 2010
A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a...
Persistent link: https://www.econbiz.de/10003929583
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Social Media Research : Social Media Monitoring in Internet-Foren
Zaefferer, Arne - 2011
Persistent link: https://www.econbiz.de/10008859780