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Influence of social networking site and user access method on social media evaluation
Heinrichs, John H.; Lim, Jeen-su; Lim, Kee-sook - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 347-355
Persistent link: https://www.econbiz.de/10009424837
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Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su; Aali, Abdulrahman Yousef al-; Heinrichs, … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
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Gender and hedonic usage motive differences in social media site usage behavior
Lim, Jeen-su; Heinrichs, John H.; Lim, Kee-Sook - In: Journal of global marketing 30 (2017) 3, pp. 161-173
Persistent link: https://www.econbiz.de/10011779437