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Exploring the opportunities of the emojis in brand communication : the case of the beer industry
Casado-Molina, Ana María; Rojas-de Gracia, María Mercedes - In: International journal of business communication : IJBC … 59 (2022) 3, pp. 315-333
Persistent link: https://www.econbiz.de/10013256544
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Screening mechanism when online users have privacy concerns
Jacob, Jagan - In: International journal of revenue management : IJRM 11 (2019) 1/2, pp. 89-125
Persistent link: https://www.econbiz.de/10012252048
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; … - In: International journal of wine business research 35 (2023) 3, pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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The social side of business : content, traffic and visibility
Carpio Pacheco, Deiyali Angélica; Briz, Teresa; … - In: Management decision 61 (2023) 10, pp. 3017-3034
Persistent link: https://www.econbiz.de/10014428467
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Social Media Marketing am Beispiel Bitburger
Lohmer, Marius - In: Digitale Kommunikation, (pp. 151-172). 2012
Persistent link: https://www.econbiz.de/10009545419
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Der Wettbewerb um Verbindlichkeit oder : kann Facebook Bier verkaufen?
Terlohr, Thorsten; Künkler, Ben - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 225-236). 2012
Persistent link: https://www.econbiz.de/10009553523
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Lead-User Identifikation in virtuellen Communities am Beispiel von www.biertest-online.de
Jiptner, Katharina; Bialkowski, Alexander; Cheng, … - 2008
Persistent link: https://www.econbiz.de/10003803806
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The impact of social media on resource mobilisation in entrepreneurial firms
Drummond, Conor; McGrath, Helen; O'Toole, Thomas - In: Industrial marketing management : the international … 70 (2018), pp. 68-89
Persistent link: https://www.econbiz.de/10011863789