Narrow search
Showing 1 - 10 of 5,072
Cover Image
The examination of cultural values and social media usages in China
Xiao, Ge; Lee, HyeRyeon; Tessema, Kedir; Wang, Shaokang - In: Review of marketing science 19 (2021) 1, pp. 101-120
Persistent link: https://www.econbiz.de/10012656909
Cover Image
Transforming visitors into members in online brand communities : evidence from China
Zhou, Zhimin; Wu, Jane Peihsun; Zhang, Qiyuan; Xu, Shen - In: Journal of business research : JBR 66 (2013) 12, pp. 2438-2443
Persistent link: https://www.econbiz.de/10010211316
Cover Image
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan; Liu, Jingjing; Chen, Shuai; Tong, Xing - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Cover Image
Buyer Personas : wie man seine Zielgruppen erkennt und begeistert
Häusel, Hans-Georg; Henzler, Harald - 2018 - 1. Auflage
Für Unternehmen wird es immer wichtiger, ihre Leistungen und ihren Auftritt noch konsequenter auf ihre Zielgruppen auszurichten. Ein wichtiges strategisches Hilfsmittel dafür sind sogenannte "Personas", detaillierte und greifbare Idealbilder von Zielgruppen. Dieses Buch hilft Ihnen und Ihren...
Persistent link: https://www.econbiz.de/10011634506
Cover Image
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai; Olsen, Svein O. - In: Journal of marketing communications 21 (2015) 2, pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Cover Image
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart; Webster, Cynthia M.; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Cover Image
Why people participate actively in virtual communities?
Liao, Yichen; Deng, Cuini - In: International journal of Chinese culture and management … 3 (2013) 3, pp. 242-253
Persistent link: https://www.econbiz.de/10009791528
Cover Image
Brands, community and style : exploring linking value in fashion blogging
Pihl, Christopher - In: Journal of fashion marketing and management 18 (2014) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
Cover Image
Consumer-to-consumer value within social networks
Loane, Susan Stewart; Webster, Cynthia M. - In: The marketing review 14 (2014) 4, pp. 447-462
Persistent link: https://www.econbiz.de/10011445025