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Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
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How service-related factors affect the survival of B2T providers : a sentiment analysis approach
Jing, Ranzhe; Yu, Yang; Lin, Zhangxi - In: Journal of organizational computing and electronic commerce 25 (2015) 3, pp. 316-336
Persistent link: https://www.econbiz.de/10011341820
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First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin; Ye, Qiang - In: Production and operations management : an international … 23 (2014) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
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The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin - In: International journal of electronic marketing and … 12 (2021) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
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Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
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Negative online word-of-mouth : consumers' retaliation in the digital world
Arruda Filho, Emílio José Montero; Barcelos, Alexis … - In: Journal of global marketing 34 (2021) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012483619
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Online buyers and open innovation : security, experience, and satisfaction
Valdez-Juárez, Luis Enrique; Gallardo-Vázquez, Dolores; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/37, pp. 1-24
The topic of consumer behavior in a social context is important due to its influence on the behaviors and attitudes of individuals. New online business models are adopting open innovation practices focused on improving their sales channels through their technological capacity. In this paper, we...
Persistent link: https://www.econbiz.de/10012418180
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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Positive customer churn : an application to online dating
Dechant, Andrea; Spann, Martin; Becker, Jan U. - In: Journal of service research 22 (2019) 1, pp. 90-100
Persistent link: https://www.econbiz.de/10012005779