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Social Web
Marketingmanagement
17,059
Marketing management
16,470
Marktforschung
12,300
Market research
6,858
Marketing
4,324
Consumer behaviour
4,100
Konsumentenverhalten
4,061
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3,824
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3,807
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3,034
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2,649
Relationship marketing
2,437
Beziehungsmarketing
2,430
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1,771
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1,677
Brand management
1,525
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1,516
Online-Marketing
1,303
Internet marketing
1,257
Strategisches Management
1,231
Innovation
1,099
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1,068
Firm performance
1,063
Vereinigte Staaten
966
Strategic management
951
Internationales Marketing
882
International marketing
874
Werbung
866
Social web
861
SME
837
KMU
836
Marketing theory
772
Marketingtheorie
767
Markenimage
747
Brand image
741
IT-gestütztes Marketing
741
Computer-assisted marketing
736
Advertising
715
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705
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Haenlein, Michael
5
Ozuem, Wilson
5
Ryan, Damian
5
Adeola, Ogechi
4
Agnihotri, Raj
4
Hudders, Liselot
4
Karjaluoto, Heikki
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Spann, Martin
4
Stephen, Andrew T.
4
Barger, Victor A.
3
Bruhn, Manfred
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Eisend, Martin
3
Hair, Neil
3
Harris, Lisa
3
Hinson, Robert
3
Hollebeek, Linda D.
3
Kaplan, Andreas M.
3
Klepek, Martin
3
Lamberton, Cait Poynor
3
Moe, Wendy W.
3
Pitt, Leyland F.
3
Poynter, Ray
3
Swani, Kunal
3
Trusov, Michael
3
Valck, Kristine de
3
Valos, Michael J.
3
Zinnbauer, Markus
3
Acikgoz, Fulya
2
Akbar, Payam
2
Almeida, Marcos Inácio Severo de
2
Anning-Dorson, Thomas
2
Araujo, Theo
2
Arnone, Laurent
2
Assaf, A. Georges
2
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Springer Fachmedien Wiesbaden
4
Books on Demand GmbH <Norderstedt>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Edward Elgar Publishing
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
George Routledge & Sons <London>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Steria Mummert Consulting AG
1
Universität Mannheim
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
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Journal of business research : JBR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of internet marketing and advertising : IJIMA
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Springer eBook Collection
12
Business horizons
10
The journal of business & industrial marketing
10
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
International journal of market research
7
Journal of internet commerce
7
Journal of marketing
7
Journal of marketing communications
7
Journal of marketing management : MM
7
Marketing intelligence & planning
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
International journal of technology marketing : IJTMkt
5
Journal of advertising research
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Qualitative market research : an international journal
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Cogent business & management
4
European journal of marketing : EJM
4
European research studies
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of consumer behaviour : an international research review
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing education : JME
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
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ECONIS (ZBW)
861
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1
Communication management via Web : the web-based tool ICOM Compass
Jäger, Hans-Werner
;
Jäger, Annegret
- In:
Strategies and communications for innovations : an …
,
(pp. 319-337)
.
2011
Persistent link: https://www.econbiz.de/10008987444
Saved in:
2
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
3
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
4
Marktforschung
für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
Saved in:
5
Basic marketing research : integration of social media
Malhotra, Naresh K.
-
2012
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
Saved in:
6
Journal of Travel & Tourism Marketing special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
7
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
8
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
9
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
Saved in:
10
How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili
;
Song, Michael
- In:
Research-technology management : RTM
65
(
2022
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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