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Enhancing social media engagement by the hospitality industry : the power of customer experience dimensions
Gómez-Suárez, Mónica; Veloso, Mónica - In: Journal of vacation marketing 30 (2024) 2, pp. 311-326
Persistent link: https://www.econbiz.de/10014631946
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica - In: Journal of hospitality marketing & management 33 (2024) 1, pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
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The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica; Veloso, Mónica; Quinones, Myriam - In: Advances in National Brand and Private Label Marketing …, (pp. 134-141). 2023
Persistent link: https://www.econbiz.de/10014289852