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Geisterfahrer bei Facebook

Watson, Mary Anne; Lopiano, Gabrielle R. - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 5, pp. 90-97

Persistent link: https://www.econbiz.de/10011535472

Should we fire him for that post?

Watson, Mary Anne; Lopiano, Gabrielle R. - In: Harvard business review : HBR 94 (2016) 3, pp. 103-107

Persistent link: https://www.econbiz.de/10011453152

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Determinants of customer loyalty for social networking sites

Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Exploring the grand challenges for next generation …, (pp. 206-212). 2010

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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

Chancen und Grenzen der Online-Kommunikation im Kundenbindungsmanagement von Genossenschaftsbanken

Schubert, Matthias - 2013

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Beyond loyalty : customer satisfaction, loyalty, and fortitude

Fraering, Martin; Minor, Michael - In: The journal of services marketing 27 (2013) 4, pp. 334-344

Persistent link: https://www.econbiz.de/10009788843

Follow the orange lion : how a bank succeeds at being different and the challenges it must face to do so

Boekhout, Roland - In: How to succeed in the digital age : strategies from 17 …, (pp. 133-146). 2014

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Intelligent networking in the home of the future : the fundamental transformation of the roles of consumers and companies through the refurbished energy system

Teyssen, Johannes - In: How to succeed in the digital age : strategies from 17 …, (pp. 107-118). 2014

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Facing up to Big Data and coming out on top : the digital communication revolution

Hainer, Herbert - In: How to succeed in the digital age : strategies from 17 …, (pp. 95-105). 2014

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