Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand positioning in the B2B o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Brand management
3
Social web
3
Direct marketing
2
Direktmarketing
2
Social capital
2
Social relations
2
Soziale Beziehungen
2
Stakeholder
2
Beziehungsmarketing
1
Brand
1
Branding
1
Communication
1
Democratization
1
Interactive media
1
Interaktive Medien
1
Internal communication
1
Interne Kommunikation
1
Internet
1
Internet marketing
1
Kommunikation
1
Markenführung
1
Marketing
1
Online operations
1
Online-Marketing
1
Printing industry
1
Relationship marketing
1
Social network
1
Soziales Netzwerk
1
Sozialkapital
1
USA
1
United Kingdom
1
United States
1
Viral marketing
1
Virales Marketing
1
Wein
1
Wine
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Harridge-March, Sally
3
Quinton, Sarah
2
Asmussen, Bjoern
1
Farquhar, Jillian Dawes
1
Occhiocupo, Nicoletta
1
Published in...
All
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The marketing review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder
Harridge-March, Sally
;
Quinton, Sarah
- In:
The marketing review
9
(
2009
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003849859
Saved in:
2
Relationships in online communities : the potential for marketers
Quinton, Sarah
;
Harridge-March, Sally
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
Saved in:
3
The multi-layered nature of the internet-based democratization of brand management
Asmussen, Bjoern
;
Harridge-March, Sally
;
Occhiocupo, …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1473-1483
Persistent link: https://www.econbiz.de/10009757064
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
