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The gift of co-creation : what motivates customers to participate
Ind, Nicholas; Coates, Nick; Lerman, Katrina - In: The journal of asset management 27 (2020) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10012298769
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Love consumption at the digital age : online consumer reviews and romantic gift giving
Ye, Lilly; Gai, Lili; Youssef, Eyad; Jiang, Tao - In: Journal of global marketing 32 (2019) 5, pp. 335-355
Persistent link: https://www.econbiz.de/10012201055
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Examining gifting through social network services : a social exchange theory perspective
Kim, Hee-Woong; Kankanhalli, Atreyi; Lee, So-Hyun - In: Information systems research : ISR 29 (2018) 4, pp. 805-828
Persistent link: https://www.econbiz.de/10011975868
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The Role of Status Seeking in Online Communities : Giving the Gift of Experience
Lampel, Joseph; Bhalla, A. - 2011
This article examines online gift giving in the form of opinion, information, and advice that individuals post on websites. Research has highlighted altruism and reciprocity as the key motives behind such gift giving. We argue that informational gift giving is also strongly driven by status and...
Persistent link: https://www.econbiz.de/10014181263
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Free tumbler in Snapchat vs coffee tasting ticket in Instagram : the impact of gift type and message type on B2C gift-giving on different social media platforms
Kim, Dong Hoo; Lee, So Young; Sung, Yoon Hi; Um, Nam-Hyun - In: European journal of marketing 56 (2022) 8, pp. 2369-2390
Persistent link: https://www.econbiz.de/10013457354
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Appearance and media popularity affecting experiential gift-giving
Chen, Tser-yieth; Wu, Hsueh Ling; Tai, Zhi-Cheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
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When online recycling enables givers to escape the tensions of the gift economy
Guillard, Valérie; Bucchia, Céline Del - 2012
Persistent link: https://www.econbiz.de/10009768170
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Gifts and gifting in online communities
Bradford, Tonya Williams; Grier, Sonya A.; Henderson, … - 2012
Persistent link: https://www.econbiz.de/10009768171
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Digital gifts : evolving patterns in gift exchange
Pearson, Erika - 2010
Persistent link: https://www.econbiz.de/10008759897
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When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam; Watts, Jameson K. M. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 1-14
Persistent link: https://www.econbiz.de/10011615750