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Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A. - In: Bridging the gap between advertising academia and practice, (pp. 15-27). 2017
Persistent link: https://www.econbiz.de/10011539951
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Using wiki for managing knowledge in agile software development
Khamtan, Pankaj - In: Handbook of research on information architecture and …, (pp. 397-423). 2015
Persistent link: https://www.econbiz.de/10011410535
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Engaging students via social media : is it worth the effort?
Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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Creating a professional blog : the impact of student learning styles on perceptions of learning
Fowler, Kendra; Thomas, Veronica L. - In: Journal of marketing education : JME 37 (2015) 3, pp. 181-189
Persistent link: https://www.econbiz.de/10011410668
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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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A structural model of employee behavioral dynamics in enterprise social media
Huang, Yan; Singh, Param Vir; Ghose, Anindya - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2825-2844
Persistent link: https://www.econbiz.de/10011413490
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Web 2.0 : is the museum-visitor relationship being redefined?
Pulh, Mathilde; Mencarelli, Rémi - In: International journal of arts management 18 (2015) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10011414778
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Brulotte's web
Hovenkamp, Herbert - In: Journal of competition law & economics 11 (2015) 3, pp. 527-548
Persistent link: https://www.econbiz.de/10011415325
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Subjective well-being measurement based on Chinese grassroots blog text sentiment analysis
Qi, Jiayin; Fu, Xiangling; Zhu, Ge - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 859-869
Persistent link: https://www.econbiz.de/10011416361
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Reading behavior on intra-organizational blogging systems : a group-level analysis through the lens of social capital theory
Li, Naichen; Guo, Xunhua; Chen, George Guo-Qiang; Luo, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 870-881
Persistent link: https://www.econbiz.de/10011416880