Web 2.0 : is the museum-visitor relationship being redefined?
Year of publication: |
2015
|
---|---|
Authors: | Pulh, Mathilde ; Mencarelli, Rémi |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 18.2015, 1, p. 43-51
|
Subject: | Participatory marketing | Web 2.0 | museums | desacralization | legitimacy | Museum | Social Web | Social web | Internet | Beziehungsmarketing | Relationship marketing | Website | Web 2.0-Technologien | Web 2.0 technologies | Electronic Commerce | E-commerce | Legitimität | Legitimacy |
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