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Dynamik und Wirkung von Nutzerkommunikation über Kinofilme
Sattelberger, Felix - 2020 - 1. Auflage
Persistent link: https://www.econbiz.de/10012439486
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Social media activities impact on the decision of watching films in cinema
Montajula Suvattanadilok - In: Cogent business & management 8 (2021) 1, pp. 1-11
The aim of the research is to examine the social media activities of film promoters and the factors that have an impact … on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate …. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is …
Persistent link: https://www.econbiz.de/10012659748
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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
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Box office buzz : does social media data steal the show from model uncertainty when forecasting for Hollywood?
Lehrer, Steven F.; Xie, Tian - 2016
Persistent link: https://www.econbiz.de/10011607867
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Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie; Wang, Xin; Bendle, Neil T. - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
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Box office buzz : does social media data steal the show from model uncertainty when forecasting for Hollywood?
Lehrer, Steven F.; Xie, Tian - In: The review of economics and statistics 99 (2017) 5, pp. 749-755
Persistent link: https://www.econbiz.de/10011781276
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A temporal study of the effects of online opinions : information sources matter
Huang, Jianxiong; Boh, Wai Fong; Goh, Kim Huat - In: Journal of management information systems : JMIS 34 (2017) 4, pp. 1169-1202
Persistent link: https://www.econbiz.de/10011803445
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Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
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Impact of user-generated and professional critics reviews on Bollywood movie success
Niraj, Rakesh; Singh, Jagdip - In: Australasian marketing journal 23 (2015) 3, pp. 179-187
Persistent link: https://www.econbiz.de/10011383297
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734