Grcić-Rešidović, Erna; Mekić, Ensar - In: Economic review : journal of economics & business 20 (2022) 1, pp. 3-16
The popularity of social media for business and marketing is on a definite rise. Although researchers are increasingly studying various aspects of SNS (social networking sites) marketing and e-commerce, there are still few studies into the impact of Instagram due to the relatively new nature of...