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Consumer Attitudes, Willingnes...
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Social Web
Consumer behaviour
83,166
Konsumentenverhalten
80,057
Marketing
31,432
Theorie
11,130
Theory
11,097
Relationship marketing
9,765
Beziehungsmarketing
9,699
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8,108
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8,057
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6,831
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6,822
USA
5,822
Customer satisfaction
5,810
Marketingmanagement
5,759
Deutschland
5,735
Online retailing
5,642
Online-Handel
5,641
Kundenzufriedenheit
5,612
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5,540
United States
5,515
Demand and Price Analysis
5,302
Germany
5,282
Social web
5,111
Online-Marketing
5,095
Internet marketing
5,088
Food Consumption/Nutrition/Food Safety
4,744
Markenartikel
4,564
Brand
4,540
Service quality
4,467
Einzelhandel
4,455
Dienstleistungsqualität
4,398
Retail trade
4,355
Electronic Commerce
4,037
E-commerce
3,752
Werbewirkung
3,752
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3,712
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3,663
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Loureiro, Sandra Maria Correia
15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Stephen, Andrew T.
11
Casaló, Luis V.
10
Hajli, Nick
10
Hennig-Thurau, Thorsten
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Seo, Yuri
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
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8
Harrigan, Paul
8
Ko, Eunju
8
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8
Luo, Xueming
8
Ozuem, Wilson
8
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8
Rather, Raouf Ahmad
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8
Schweidel, David A.
8
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8
Wallace, Elaine
8
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7
Dolan, Rebecca
7
Grewal, Dhruv
7
Hazari, Sunil
7
Kumar, Jitender
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
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14
American Marketing Association
8
IGI Global
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
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1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER <22., 2015, Lugano>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
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Journal of business research : JBR
222
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
63
The journal of product & brand management
57
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
44
Psychology & marketing
42
International journal of consumer studies
39
The journal of brand management : an international journal
39
International journal of hospitality management
37
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of technology marketing : IJTMkt
35
Marketing intelligence & planning
34
Cogent business & management
33
Journal of marketing
33
Electronic commerce research
32
International journal of business information systems : IJBIS
32
Information systems research : ISR
31
Journal of marketing management : MM
31
Journal of travel and tourism marketing
30
Tourism management : research, policies, practice
30
Asia Pacific journal of marketing and logistics
28
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
28
Young consumers : insight and ideas for responsible marketers
28
Management science : journal of the Institute for Operations Research and the Management Sciences
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Journal of advertising research
24
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ECONIS (ZBW)
5,111
EconStor
3
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1
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5,114
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1
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
2
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
3
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
From social interactivity to buying : an instagram user behaviour based on the S-O-R paradigm
Ric, Tomáš
;
Benazić, Dragan
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5202-5220
Persistent link: https://www.econbiz.de/10014414168
Saved in:
6
Metaverse
marketing
: how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
7
Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change
marketing
approach?
Srivastava, R. K.
;
Bhanot, Sandeep
- In:
International journal of Indian culture and business …
32
(
2024
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10015064709
Saved in:
8
The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885655
Saved in:
9
Opportunities and challenges in studying customer networks
Van Den Bulte, Christophe
- In:
The connected customer : the changing nature of …
,
(pp. 7-35)
.
2010
Persistent link: https://www.econbiz.de/10003951882
Saved in:
10
Understanding the relational ecosystem in a connected world
Henderson, Conor M.
;
Palmatier, Robert W.
- In:
The connected customer : the changing nature of …
,
(pp. 37-75)
.
2010
Persistent link: https://www.econbiz.de/10003951885
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