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~subject:"Social Web"
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Social Web
Werbung
11,273
Advertising
11,251
Demand and Price Analysis
5,302
Werbewirkung
3,808
Advertising effects
3,761
Consumer behaviour
3,033
Konsumentenverhalten
2,918
Internet marketing
1,820
Online-Marketing
1,817
Marketing
1,456
advertising
1,397
Theorie
1,370
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1,346
Agricultural and Food Policy
964
Agribusiness
903
USA
879
Crop Production/Industries
793
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786
United States
782
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763
Markenführung
762
International Relations/Trade
747
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703
Deutschland
652
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612
Marketing management
606
Social web
574
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557
Germany
507
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474
Markenimage
471
Pricing strategy
466
Preismanagement
464
Markenartikel
403
Brand
358
Research Methods/ Statistical Methods
351
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347
Internet
338
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338
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Fogel, Joshua
7
Arora, Taanika
5
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Poels, Karolien
4
Quinn, Martin
4
Schweidel, David A.
4
Seiler, Stephan
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Fossen, Beth L.
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Lou, Chen
3
Madio, Leonardo
3
Milne, George R.
3
Nguyen Yen Thi Hoang
3
Noort, Guda van
3
Rana, Meghna
3
Seo, Yuri
3
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Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
42
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
19
Journal of business research : JBR
14
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
11
Journal of retailing and consumer services
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Journal of advertising
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
CESifo working papers
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of internet commerce
4
Journal of marketing
4
Research
4
Technological forecasting & social change : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
Corporate communications : an international journal
3
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
3
Internet policy review : journal on internet regulation
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The journal of applied business research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Discussion papers / CEPR
2
Documentos de trabajo
2
Electronic commerce research
2
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ECONIS (ZBW)
574
Showing
1
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10
of
574
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date (oldest first)
1
Internet presence and multilingual dissemination in corporate websites : a portrait of Spanish healthcare SMEs
Rivera-Trigueros, Irene
;
Olvera-Lobo, María-Dolores
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012508221
Saved in:
2
Dissemination of Spanish SME information through web 2.0 tools
Olvera-Lobo, María Dolores
;
Castillo-Rodríguez, Celia
- In:
Journal of transnational management : the official …
23
(
2018
)
4
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011975995
Saved in:
3
Scaling
inclusive digital innovation successfully : the case of crowdfunding social enterprises
Braund, Paul
;
Schwittay, Anke
- In:
Innovation and development
6
(
2016
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10011438565
Saved in:
4
How to scale crowdsourcing platforms
Kohler, Thomas
- In:
California management review
60
(
2018
)
2
,
pp. 98-121
Persistent link: https://www.econbiz.de/10011803388
Saved in:
5
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
6
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
7
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
8
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
9
Is WhatsApp a "new age
advertising
tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
10
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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