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Web personalization cues and their differential effects on user assessments of website value

Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260

Persistent link: https://www.econbiz.de/10011341226

Electronic word of mouth impacts : a spotlight on customer integration

Lis, Bettina; Horst, Marian - In: Journal of media business studies 10 (2013) 4, pp. 41-62

Persistent link: https://www.econbiz.de/10010233177

Online content : who is willing to pay and for what?

Tarkiainen, Anssi; Arminen, Heli; Kuivalainen, Olli - In: International journal of business information systems : … 17 (2014) 3, pp. 283-305

Persistent link: https://www.econbiz.de/10010478637

Where do you sell your products online? : a seller perspective on online shopping platforms

Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

Persistent link: https://www.econbiz.de/10012004979

The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...

Punj, Girish - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 175-186

Persistent link: https://www.econbiz.de/10011339358

A study of the factors influencing users' decisions to pay for Web 2.0 subscription services

Horng, Shwu-min - In: Total quality management & business excellence : an … 23 (2012) 8, pp. 891-912

Persistent link: https://www.econbiz.de/10009625439

The impact of user review volume on consumers' willingness-to-pay : a consumer uncertainty perspective

Wu, Yinglu; Wu, Jianan - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 43-56

Persistent link: https://www.econbiz.de/10011482803

Examining the impact of rich media on consumer willingness to pay in online stores

Li, Ting; Meshkova, Zornitsa - In: Electronic commerce research and applications 12 (2013) 6, pp. 449-461

Persistent link: https://www.econbiz.de/10010505460

Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love

Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205

Persistent link: https://www.econbiz.de/10013164305

Social Influence in Freemium Environments : Understanding Its Effect on Willingness to Play and Willingness to Pay in Online Social Games

Guo, Chenhui - 2018

An increasingly popular trend in online businesses is the adoption of the freemium model, in which premium features are provided along with free features. By providing free features to a large fraction of users and by managing the social interactions between users and their friends, online...

Persistent link: https://www.econbiz.de/10012936786

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