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From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed; Ahmad, Aqeel; Lewandowska, Anna; Han, Heesup - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
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Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.; Keeling, Kathleen Anne; … - In: European journal of marketing 57 (2023) 5, pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
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Organizational blogging : a case study of a corporate weblog from an employee perspective
Agerdal-Hjermind, Annette - In: Corporate communications : an international journal 19 (2014) 1, pp. 34-51
Persistent link: https://www.econbiz.de/10010250529
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How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.; Duffett, Rodney Graeme; Chaudhary, Monica - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
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Impact of social media advertising on millennials buying behaviour
Arora, Taanika; Kumar, Arvind; Agarwal, Bhawna - In: International journal of intelligent enterprise 7 (2020) 4, pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
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The extent of the influences of social media in creating "impulse buying" tendencies
Nuseir, Mohammed T. - In: International journal of business innovation and … 21 (2020) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10012199534
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Working women's buying behavior on social media platforms : a systematic literature review
Sharma, Priya; Chaudhry, Manmohan - In: Manthan : journal of commerce and management 11 (2024) 1, pp. 166-184
Persistent link: https://www.econbiz.de/10015063526
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Harnessing the power of the oh-so-social web
Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2007/08) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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Customer relationship management in virtual communities
Porter, Constanze Elise; Donthu, Naveen - In: MSI reports : working paper series (2007) 4, pp. 25-47
Persistent link: https://www.econbiz.de/10003641103
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Blogs
Noce, Kathleen J.; Stanford, James A. - 2007
Persistent link: https://www.econbiz.de/10003728868