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Social Web
Marketing
31,413
Relationship marketing
26,210
Beziehungsmarketing
25,536
Brand management
17,669
Markenführung
17,255
Consumer behaviour
16,841
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16,639
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9,892
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9,719
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7,742
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7,636
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6,231
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6,059
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6,007
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5,874
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5,846
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5,820
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5,722
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5,715
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5,674
Deutschland
5,640
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5,177
Service quality
4,344
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4,312
Social web
3,746
USA
3,511
Online-Marketing
3,400
Internet marketing
3,364
United States
3,298
Lieferantenmanagement
2,709
Supplier relationship management
2,706
marketing
2,596
Electronic Commerce
2,571
Einzelhandel
2,401
Firmenimage
2,325
Corporate reputation
2,321
Retail trade
2,299
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2,291
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Loureiro, Sandra Maria Correia
14
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13
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12
Hollebeek, Linda D.
12
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12
Agnihotri, Raj
11
Gázquez-Abad, Juan Carlos
11
Veloutsou, Cleopatra
11
Cova, Bernard
10
Ozuem, Wilson
10
Rita, Paulo
10
Filieri, Raffaele
9
Itani, Omar S.
9
Ahuja, Vandana
8
Burmann, Christoph
8
Dwivedi, Yogesh Kumar
8
Füller, Johann
8
Kumar, Vikas
8
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8
Schaarschmidt, Mario
8
Scott, David Meerman
8
Bruhn, Manfred
7
Dessart, Laurence
7
Haenlein, Michael
7
Kamboj, Shampy
7
Karjaluoto, Heikki
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Rahman, Zillur
7
Rana, Nripendra P.
7
Vrontis, Demetris
7
Walsh, Gianfranco
7
Alavi, Shirin
6
Alt, Rainer
6
Bang, Nguyen
6
Becker, Kip
6
Dholakia, Utpal M.
6
Fernandes, Teresa
6
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6
Ko, Eunju
6
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Springer Fachmedien Wiesbaden
17
American Marketing Association
8
IGI Global
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
De Gruyter Oldenbourg
2
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2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Arbeitsgemeinschaft für Marketing
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
ENTER <22., 2015, Lugano>
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Information Resources Management Association
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Journée d'étude franco-québécoise sur les pratiques en relations publiques <5., 2016, Québec>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
Projekt Verlag
1
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Journal of business research : JBR
157
Journal of retailing and consumer services
90
International journal of internet marketing and advertising : IJIMA
72
The journal of brand management : an international journal
58
The journal of product & brand management
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of promotion management : innovations in planning and applied research
36
Technological forecasting & social change : an international journal
33
Marketing intelligence & planning
32
SpringerLink / Bücher
32
Business horizons
31
Journal of marketing communications
31
Journal of internet commerce
30
Journal of strategic marketing
30
International journal of electronic marketing and retailing : IJEMR
29
Tourism management : research, policies, practice
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of marketing
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of marketing management : MM
24
International journal of hospitality management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Psychology & marketing
21
Springer eBook Collection
21
Asia Pacific journal of marketing and logistics
20
International journal of advertising : the review of marketing communications
19
International journal of business information systems : IJBIS
19
Journal of fashion marketing and management
18
Journal of the Academy of Marketing Science
18
Cogent business & management
17
Journal of global marketing
17
Journal of service management
17
The journal of services marketing
17
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce research : JECR
16
International journal of electronic customer relationship management : IJECRM
15
Electronic commerce research
14
International journal of contemporary hospitality management
14
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ECONIS (ZBW)
3,746
EconStor
5
Showing
1
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10
of
3,751
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articles prioritized
date (newest first)
date (oldest first)
1
Enhancing consumer engagement in an online brand community via user
reputation
signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
2
Real-time brand
reputation
tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
3
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
4
Brand Community
Marketing
: Grundlagen, Erfolgsfaktoren und Anwendungsmöglichkeiten
Strübi, Silvio
-
2012
Persistent link: https://www.econbiz.de/10009706558
Saved in:
5
The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
Saved in:
6
Business to business digital content
marketing
: marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
7
Transforming services to the customer : exploring user-generated content and entrepreneurship
Fischbach, Sarah
;
Guerrero, Veronica
- In:
Journal of business & entrepreneurship : JBE
27
(
2015/2016
)
1
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011449037
Saved in:
8
The role of digital channels in industrial
marketing
communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
9
Effects of social media
marketing
and selected
marketing
constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
10
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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