Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interessentenmanagement
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Strategisches Management
40,430
Strategic management
34,162
Relationship marketing
26,442
Beziehungsmarketing
25,767
Consumer behaviour
9,459
Konsumentenverhalten
9,428
Theorie
7,499
Theory
7,424
Customer satisfaction
5,578
Kundenzufriedenheit
5,529
Deutschland
5,396
Germany
5,004
Service quality
4,043
Dienstleistungsqualität
4,030
Unternehmenserfolg
3,955
Firm performance
3,768
USA
3,355
United States
3,203
Organizational change
3,054
Marketingmanagement
3,047
Innovationsmanagement
3,025
Organisatorischer Wandel
3,004
Marketing management
2,995
Innovation
2,947
Brand management
2,904
Markenführung
2,897
Innovation management
2,816
Lieferantenmanagement
2,616
Multinationales Unternehmen
2,616
Supplier relationship management
2,614
KMU
2,580
SME
2,567
Transnational corporation
2,422
Electronic Commerce
2,382
Management
2,322
Social web
2,322
Informationsversorgung
2,266
E-commerce
2,223
Information provision
2,215
more ...
less ...
Online availability
All
Undetermined
1,232
Free
288
Type of publication
All
Article
1,923
Book / Working Paper
400
Type of publication (narrower categories)
All
Article in journal
1,657
Aufsatz in Zeitschrift
1,657
Aufsatz im Buch
266
Book section
266
Hochschulschrift
45
Collection of articles of several authors
43
Sammelwerk
43
Aufsatzsammlung
41
Case study
39
Fallstudie
39
Thesis
33
Graue Literatur
27
Non-commercial literature
27
Ratgeber
23
Guidebook
22
Working Paper
18
Arbeitspapier
17
Conference paper
17
Konferenzbeitrag
17
Konferenzschrift
8
Collection of articles written by one author
7
Sammlung
7
Lehrbuch
6
Textbook
4
Glossar enthalten
3
Glossary included
3
Conference proceedings
2
Festschrift
2
Forschungsbericht
2
Catalog of products and producers
1
Einführung
1
Interview
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Produkt- und Herstellerübersicht
1
more ...
less ...
Language
All
English
2,109
German
214
French
2
Polish
1
Author
All
Harrigan, Paul
13
Agnihotri, Raj
12
Loureiro, Sandra Maria Correia
12
Hollebeek, Linda D.
10
Hajli, Nick
9
Itani, Omar S.
9
Ahuja, Vandana
8
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Carlson, Jamie
6
Dholakia, Utpal M.
6
Haenlein, Michael
6
Kamboj, Shampy
6
Muhammad Anshari
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Skiera, Bernd
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Bilgihan, Anil
5
De Meyer, Bernard
5
Decker, Alexander
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
McLaughlin, Caitlin
5
Mogaji, Emmanuel
5
Mohammad Nabil Almunawar
5
Popp, Bastian
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
IGI Global
4
De Gruyter Oldenbourg
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
2
Springer Gabler <Firma>
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Hochschule Köln
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
95
Journal of retailing and consumer services
74
International journal of internet marketing and advertising : IJIMA
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of strategic marketing
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
22
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Technological forecasting & social change : an international journal
20
International journal of business information systems : IJBIS
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
Journal of service management
16
SpringerLink / Bücher
16
The journal of services marketing
16
Journal of marketing communications
15
Tourism management : research, policies, practice
15
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Cogent business & management
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Springer eBook Collection
12
Electronic commerce research
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of customer behaviour
10
more ...
less ...
Source
All
ECONIS (ZBW)
2,322
EconStor
1
Showing
1
-
10
of
2,323
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
2
The impact of salespeople's social media adoption on customer acquisition performance : a contextual perspective
Schendzielarz, Dennis
;
Alavi, Sascha
;
Guba, Jan Helge
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10013361675
Saved in:
3
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
4
Die Marketingrevolution in Zeiten von Web 2.0 : Herausforderungen und Chancen für ein neues beziehungsaktives Kundenmanagement
Bender, Gunnar
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 143-157)
.
2011
Persistent link: https://www.econbiz.de/10008666778
Saved in:
5
The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya
;
Joshi, Amit M.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
Saved in:
6
Social Media Marketing für Start-Ups : praktische Handlungsempfehlungen und Best Practices
Schütz, Alexandra
;
Engelen, Monika
-
Technische Hochschule Köln
-
2017
Persistent link: https://www.econbiz.de/10011783860
Saved in:
7
The impact of CRM 2.0 on customer insight
Greenberg, Paul
- In:
The journal of business & industrial marketing
25
(
2010
)
6
,
pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
Saved in:
8
Managementkompass Zielgruppenmanagement : Think Tank: Zielgruppenansprache online ; Quick Audit: Social Media richtig einsetzen ; Best Practice: Asklepios-Kliniken, LichtBlick, Don...
Ollrog, Annika
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009012964
Saved in:
9
Social customer relationship management and student empowerment in online learning systems
Anshari, M.
;
Alas, Y.
;
Yunus, N.
;
Sabtu, N. I.
;
Hamid, M. H.
- In:
International journal of electronic customer …
9
(
2015
)
2/3
,
pp. 104-121
Persistent link: https://www.econbiz.de/10011586438
Saved in:
10
Web 2.0-Anwendungen im Rahmen des CRM
Hecht, Marcel
;
Büttgen, Marion
- In:
Web 2.0-Anwendungen zur Informationsgewinnung von …
,
(pp. 267-326)
.
2009
Persistent link: https://www.econbiz.de/10014564386
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
