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Journey of customers in this digital era : understanding the role of artificial intelligence technologies in user engagement and conversion

Bag, Surajit; Srivastava, Gautam; Al Bashir, Md Mamoon; … - In: Benchmarking : an international journal 29 (2022) 7, pp. 2074-2098

Persistent link: https://www.econbiz.de/10013371192

Impact of fake news on firm performance during COVID-19 : an assessment of moderated serial mediation using PLS-SEM

Khan, Eijaz Ahmed; Chowdhury, Md Maruf Hossan; Hossain, … - In: International journal of physical distribution and … 53 (2023) 7/8, pp. 838-859

Persistent link: https://www.econbiz.de/10014331844

How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study

Sarraf, Shagun; Kushwaha, Amit Kumar; Kar, Arpan Kumar; … - In: International journal of production economics 267 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014460464

Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement

Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, … - In: Industrial marketing management : the international … 113 (2023), pp. 243-257

Persistent link: https://www.econbiz.de/10014433601

How Social Media Live Streams Affect Online Buyers : A Uses and Gratifications Perspective

Bawack, Ransome Epie; Bonhoure, Emilie; Kala Kamdjoug, … - 2023

Social media live streams (SMLSs) are becoming mainstream e-commerce platforms, especially for direct selling, offering online retailers (e-tailers) immense consumer interaction and engagement levels. Despite their growing prevalence, e-tailers face difficulties capitalising on this platform to...

Persistent link: https://www.econbiz.de/10014262682