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~subject:"Social Web"
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Social Web
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Markenführung
17,009
Brand management
16,987
Theorie
9,510
Beziehungsmarketing
9,363
Relationship marketing
9,351
Theory
9,346
Markenimage
8,872
Brand image
8,733
Markenartikel
6,161
Brand
6,131
Kundenzufriedenheit
5,495
Customer satisfaction
5,494
Online-Handel
5,430
Online retailing
5,416
Social web
5,278
USA
5,077
Online-Marketing
4,988
Internet marketing
4,936
Deutschland
4,921
United States
4,874
Germany
4,571
Einzelhandel
4,335
Dienstleistungsqualität
4,334
Service quality
4,331
Retail trade
4,242
Werbewirkung
3,902
Advertising effects
3,853
Electronic Commerce
3,620
Verbraucherverhalten
3,559
E-commerce
3,481
Marketingmanagement
3,363
Experiment
3,343
Marketing management
3,333
Emotion
3,247
Werbung
3,236
Advertising
3,147
Privater Konsum
2,832
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Undetermined
3,024
Free
875
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Article
4,409
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874
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4,038
Aufsatz in Zeitschrift
4,038
Aufsatz im Buch
365
Book section
365
Graue Literatur
120
Non-commercial literature
120
Hochschulschrift
103
Working Paper
82
Arbeitspapier
81
Collection of articles of several authors
53
Sammelwerk
53
Thesis
49
Aufsatzsammlung
44
Conference paper
42
Konferenzbeitrag
42
Case study
23
Fallstudie
23
Konferenzschrift
18
Collection of articles written by one author
12
Sammlung
12
Ratgeber
8
Guidebook
7
Lehrbuch
5
Amtsdruckschrift
3
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3
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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English
5,067
German
219
Polish
2
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Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
17
Martínez-López, Francisco J.
15
Dwivedi, Yogesh Kumar
14
Rita, Paulo
14
Flavián Blanco, Carlos
13
Hajli, Nick
13
Hollebeek, Linda D.
13
Casaló, Luis V.
11
Cova, Bernard
11
Füller, Johann
11
Law, Chun Hung Roberts
11
Veloutsou, Cleopatra
11
Gázquez-Abad, Juan Carlos
10
Hennig-Thurau, Thorsten
10
Ozuem, Wilson
10
Ranfagni, Silvia
10
Harrigan, Paul
9
Schivinski, Bruno
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Ko, Eunju
8
Kunkel, Thilo
8
Luo, Xueming
8
Rana, Nripendra P.
8
Schweidel, David A.
8
Sohail, M. Sadiq
8
Vrontis, Demetris
8
Wallace, Elaine
8
Burmann, Christoph
7
Chen, Huan
7
Conduit, Jodie
7
Dens, Nathalie
7
Dessart, Laurence
7
Hudders, Liselot
7
Karjaluoto, Heikki
7
Kucharska, Wioleta
7
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Springer Fachmedien Wiesbaden
18
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Markendialog <13, 2009, Berlin>
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
OECD
1
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Published in...
All
Journal of business research : JBR
247
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
64
The journal of product & brand management
64
The journal of brand management : an international journal
55
Journal of marketing communications
54
Journal of promotion management : innovations in planning and applied research
53
International journal of advertising : the review of marketing communications
50
Journal of internet commerce
48
Psychology & marketing
45
International journal of consumer studies
41
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : MM
41
Tourism management : research, policies, practice
40
Journal of electronic commerce research : JECR
38
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of management information systems : JMIS
34
Information systems research : ISR
33
Journal of marketing
33
International journal of technology marketing : IJTMkt
31
Marketing intelligence & planning
31
SpringerLink / Bücher
31
Asia Pacific journal of marketing and logistics
30
Electronic commerce research
30
Journal of fashion marketing and management
30
International journal of hospitality management
29
Business horizons
28
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Journal of the Academy of Marketing Science
27
Young consumers : insight and ideas for responsible marketers
27
International journal of business information systems : IJBIS
26
International journal of contemporary hospitality management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
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Source
All
ECONIS (ZBW)
5,278
EconStor
4
OLC EcoSci
1
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1
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
2
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
3
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
4
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
5
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
6
Frontiers: how support for Black Lives Matter impacts consumer responses on social media
Wang, Yang
;
Qin, Marco Shaojun
;
Luo, Xueming
;
Kou, Yu (Eric)
- In:
Marketing science
41
(
2022
)
6
,
pp. 1029-1044
Persistent link: https://www.econbiz.de/10014316706
Saved in:
7
Rejoinder: heterogeneous impact of brands’ support for Black Lives Matter on consumer responses
Wang, Yang
;
Qin, Marco Shaojun
;
Luo, Xueming
;
Kou, Yu (Eric)
- In:
Marketing science
41
(
2022
)
6
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014316711
Saved in:
8
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
9
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
10
Brand ethics and social media engagement
Ersoy, Ayse Begum
;
Zaim, Halil
;
Keceli, Yavuz
; …
- In:
International journal of foresight and innovation …
13
(
2018
)
1/2
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011886904
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