Brand ethics and social media engagement
Ayse Begum Ersoy, Halil Zaim, Yavuz Keceli and Selma Kurtishi-Kastrati
| Year of publication: |
2018
|
|---|---|
| Authors: | Ersoy, Ayse Begum ; Zaim, Halil ; Keceli, Yavuz ; Kurtishi-Kastrati, Selma |
| Published in: |
International journal of foresight and innovation policy : IJFIP. - Olney, Bucks : Inderscience Enterprises, ISSN 1740-2816, ZDB-ID 2156731-1. - Vol. 13.2018, 1/2, p. 14-32
|
| Subject: | social media | brand ethics | social media engagement | consumer behaviour | social media attribution | econometric modelling | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886904