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Social networking sites : a perceptional study

Natarajan, P.; Nalini, G. S. - In: GITAM journal of management : a quarterly publication … 13 (2015) 2, pp. 226-231

Persistent link: https://www.econbiz.de/10011398441

eWOM and the importance of capturing consumer attention within social media

Daugherty, Terry; Hoffmann, Ernest - In: Journal of marketing communications 20 (2014) 1/2, pp. 82-102

Persistent link: https://www.econbiz.de/10010244651

Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9

As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...

Persistent link: https://www.econbiz.de/10013166612

Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures

Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226

Persistent link: https://www.econbiz.de/10012796087

A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising

Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349

Persistent link: https://www.econbiz.de/10013280100

How consumers attend to online reviews : an eye-tracking and network analysis approach

Maslowska, Ewa; Segijn, Claire M.; Vakeel, Khadija Ali; … - In: International journal of advertising : the review of … 39 (2020) 2, pp. 282-306

Persistent link: https://www.econbiz.de/10012200482

How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach

Bigné Alcañiz, J. Enrique; Simonetti, Aline; Ruiz … - In: Journal of business research : JBR 123 (2021), pp. 279-288

Persistent link: https://www.econbiz.de/10012430510

How does interactivity of online media hamper ad effectiveness

Pleyers, Gordy; Vermeulen, Nicolas - In: International journal of market research 63 (2021) 3, pp. 335-352

Persistent link: https://www.econbiz.de/10012521391

How visual attention to social media cues impacts visit intention and liking expectation for restaurants

Simonetti, Aline; Bigné Alcañiz, J. Enrique - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2049-2070

Persistent link: https://www.econbiz.de/10013412516

Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology

Fu, Xiao; Liu, Xinyi; Li, Zhiyong - In: Tourism management : research, policies, practice 100 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014457535