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Social Web
Relationship marketing
26,201
Beziehungsmarketing
25,527
Marketingmanagement
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16,495
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11,287
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2,472
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2,471
United States
2,434
Brand image
2,367
Markenimage
2,366
Electronic Commerce
2,044
E-commerce
1,968
Brand
1,705
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1,702
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1,698
Retail trade
1,681
Vertrauen
1,596
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Agnihotri, Raj
13
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12
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10
Ozuem, Wilson
10
Hajli, Nick
9
Itani, Omar S.
9
Ahuja, Vandana
8
Karjaluoto, Heikki
8
Milne, George R.
7
Veloutsou, Cleopatra
7
Adeola, Ogechi
6
Alavi, Shirin
6
Alt, Rainer
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Bruhn, Manfred
6
Constantinides, Efthymios
6
Dholakia, Utpal M.
6
Dwivedi, Yogesh Kumar
6
Hinson, Robert
6
Kamboj, Shampy
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Ko, Eunju
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Möhlenbruch, Dirk
6
Rahman, Zillur
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Rather, Raouf Ahmad
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Rita, Paulo
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Skiera, Bernd
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Swani, Kunal
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5
Carlson, Jamie
5
De Meyer, Bernard
5
Dölling, Steffen
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5
Fernandes, Teresa
5
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Malthouse, Edward C.
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IGI Global
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Books on Demand GmbH <Norderstedt>
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De Gruyter Oldenbourg
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Marketing Association
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Bayerische Landeszentrale für Neue Medien
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Berlin Verlag
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
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Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Palgrave Macmillan <Firma>
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Primary Research Group <New York, NY>
1
Springer-Verlag GmbH
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Wiley-VCH
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
epubli GmbH
1
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Journal of business research : JBR
109
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
51
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of strategic marketing
27
Marketing intelligence & planning
25
The journal of brand management : an international journal
25
Business horizons
24
Journal of promotion management : innovations in planning and applied research
22
International journal of electronic marketing and retailing : IJEMR
21
Journal of internet commerce
21
Journal of marketing
19
Journal of marketing communications
18
Journal of the Academy of Marketing Science
18
Technological forecasting & social change : an international journal
18
The journal of business & industrial marketing
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of business information systems : IJBIS
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
International journal of technology marketing : IJTMkt
15
Journal of marketing management : MM
15
Journal of service management
15
Psychology & marketing
15
Cogent business & management
14
International journal of electronic customer relationship management : IJECRM
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of hospitality marketing & management
13
Springer eBook Collection
13
Tourism management : research, policies, practice
13
Journal of electronic commerce research : JECR
12
Journal of global marketing
12
SpringerLink / Bücher
12
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
11
Electronic commerce research
11
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ECONIS (ZBW)
2,648
EconStor
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1
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
2
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
3
Social media, customers' experience, and hotel loyalty programs
Sánchez-Casado, Noelia
;
Artal Tur, Andrés
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012005718
Saved in:
4
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
5
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
6
How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context
Dreher, Frederic
;
Ströbel, Tim
- In:
Journal of service theory and practice
33
(
2023
)
5
,
pp. 671-696
Persistent link: https://www.econbiz.de/10014339772
Saved in:
7
Social Media und Location-based Marketing : mit Google, Facebook, Foursquare, Groupon & Co. lokal erfolgreich werben ; [Strategien für kleine und mittlere Unternehmen]
Faber, Ron
;
Prestin, Sönke
-
2012
Persistent link: https://www.econbiz.de/10009413392
Saved in:
8
Community identification increases consumer-to-consumer helping, but not always
Johnson, Zachary
;
Massiah, Carolyn
;
Allan, Jeffrey
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10009747204
Saved in:
9
Convergence of online gaming and e-commerce
Harwood, Tracy
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 61-89)
.
2011
Persistent link: https://www.econbiz.de/10008746285
Saved in:
10
Leveraging philanthropic behavior for customer support : the case of user support forums
Jabr, Wael
;
Mookerjee, Radna
;
Tan, Yong
;
Mookerjee, Vijay S.
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 187-208
Persistent link: https://www.econbiz.de/10010258245
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