//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of mega-sports event...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Sports
29
Sport event
28
Sportveranstaltung
28
Sport
27
Professional sports
21
Profisport
21
Sportmarketing
21
Sports marketing
21
Canada
20
Kanada
20
Sponsorship
18
Big event
16
Großveranstaltung
16
Sponsoring
14
Brand management
12
Consumer behaviour
12
Markenführung
12
Sport organization
12
Sportorganisation
12
Konsumentenverhalten
11
Sport policy
11
Sportpolitik
11
Management
9
Organisation
8
Organization
8
Social web
8
Stakeholder
8
Brand image
7
Designation of origin
7
Herkunftsbezeichnung
7
Markenimage
7
Olympic Games
7
Welt
7
World
7
USA
6
United States
6
Ball game
5
Ballsport
5
Beziehungsmarketing
5
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Séguin, Benoit
5
Abeza, Gashaw
4
Nadeau, John
3
Naraine, Michael L.
3
O'Reilly, Norm
3
Hoye, Russell
2
Parent, Milena M.
2
Taks, Marijke
2
Berdnikov, Maksim
1
Finch, David J.
1
Lefebvre, Arthur
1
Lettice, Fiona
1
Nzindukiyimana, Ornella
1
O'Reily, Norm
1
Pegoraro, Ann
1
Rajabi, Enayat
1
Rutter, Richard
1
Thompson, Ashley
1
Wardley, Leslie J.
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
2
European Sport management quarterly : ESMQ
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Sport, Business and Management : an international journal ; SBM
1
Tourism and hospitality research : THR
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
2
Social media scholarship in sport management research : a critical review
Abeza, Gashaw
;
O'Reilly, Norm
;
Séguin, Benoit
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
Saved in:
3
Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
4
Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
5
Brand governance practices in Canadian national sport organizations : an exploratory study
Taks, Marijke
;
Séguin, Benoit
;
Naraine, Michael L.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012256467
Saved in:
6
Aligning governance, brand governance and social media strategies for improved organizational performance : a qualitative comparative analysis of national sport organizations
Lefebvre, Arthur
;
Parent, Milena M.
;
Taks, Marijke
; …
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014451220
Saved in:
7
Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter
Nadeau, John
;
Wardley, Leslie J.
;
Rajabi, Enayat
- In:
Tourism and hospitality research : THR
22
(
2022
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012800300
Saved in:
8
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->