Brand governance practices in Canadian national sport organizations : an exploratory study
Year of publication: |
2020
|
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Authors: | Taks, Marijke ; Séguin, Benoit ; Naraine, Michael L. ; Thompson, Ashley ; Parent, Milena M. ; Hoye, Russell |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 20.2020, 1, p. 10-29
|
Subject: | Co-creation | online survey | organizational taxonomy | social media | stakeholders | Kanada | Canada | Deregulierung | Deregulation | Social Web | Social web | Stakeholder | Sportorganisation | Sport organization | Markenführung | Brand management |
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