Similar Search Results

Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies

Nursiam, Suciwati; Handayani, Putu Wuri; Trisnaty, Ida … - In: International journal of business information systems : … 22 (2016) 4, pp. 397-421

Persistent link: https://www.econbiz.de/10011636583

Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality

Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254

Persistent link: https://www.econbiz.de/10012623355

Ratings, reviews, and the marketing of new products

Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045

Persistent link: https://www.econbiz.de/10012703784

Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy

Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230

Persistent link: https://www.econbiz.de/10013257353

Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics

Syawaluddin; Joni; Erwin - 2019

Persistent link: https://www.econbiz.de/10012146686

Does customer satisfaction exist in purchasing and usage of electronic home appliances in Bangladesh through interaction effects of social media?

Md Uzir Hossain Uzir; Abu Bakar bin Abdul Hamid; … - In: International journal of business excellence : IJBEX 23 (2021) 1, pp. 113-137

Persistent link: https://www.econbiz.de/10012506639

Extending the theory of reasoned action to understand fast fashion by younger consumers

Minh T. H. Le - In: International journal of electronic customer … 14 (2023) 1, pp. 20-41

Persistent link: https://www.econbiz.de/10014309495

Not as good as it used to be : do streaming platforms penalize quality?

Gambato, Jacopo; Sandrini, Luca - 2024 - This version: 19.06.2024

In this study, we analyze the incentives of a streaming platform to bias consumption when products are vertically differentiated. The platform offers mixed bundles of content to monetize consumer interest in variety and pays royalties to sellers based on the effective consumption of the...

Persistent link: https://www.econbiz.de/10014578044

Do online reviews affect product sales? : the role of reviewer characteristics and temporal effects

Hu, Nan; Liu, Ling; Zhang, Jie Jennifer - In: Information technology and management 9 (2008) 3, pp. 201-214

Persistent link: https://www.econbiz.de/10003755276

User perception of the quality, value, and utility of user-generated content

Kim, Changsu; Jin, Ming-hua; Kim, Jongheon; Shin, Namchul - In: Journal of electronic commerce research : JECR 13 (2012) 4, pp. 305-319

Persistent link: https://www.econbiz.de/10009728078

1
2
3
4
5
6
7
8
9
10
Next
Last