Extending the theory of reasoned action to understand fast fashion by younger consumers
Year of publication: |
2023
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Authors: | Minh T. H. Le |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 14.2023, 1, p. 20-41
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Subject: | innovativeness | product quality | social media | store-related attributes | SRA | price | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Mode | Fashion | Produktqualität | Product quality | Verbrauchereinstellung | Consumer attitudes | Textilhandel | Textile distribution |
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