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Relational mechanisms in innovation co-creation

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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?

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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

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Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

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Negative customer brand engagement : an overview of conceptual and blog-based findings

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Changes in CRM approach : refined functional blocks for customer creative engagement in services

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An investigation into gamification as a customer engagement experience environment

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Social media and value co-creation in multi-stakeholder systems : a resource integration approach

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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities

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