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Social Web
Consumer behaviour
83,956
Konsumentenverhalten
81,507
Niederlande
38,846
Netherlands
24,397
Theorie
12,831
Theory
12,567
Relationship marketing
9,173
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9,144
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8,239
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7,659
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7,619
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7,066
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7,014
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6,782
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6,742
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6,586
Soziale Kosten
6,567
Social costs
6,233
Customer satisfaction
5,756
Online-Handel
5,720
Online retailing
5,709
Kundenzufriedenheit
5,599
Social web
4,909
Online-Marketing
4,612
Internet marketing
4,600
Service quality
4,496
Dienstleistungsqualität
4,456
Einzelhandel
4,388
Brand
4,376
Markenartikel
4,375
Großbritannien
4,307
Retail trade
4,292
United Kingdom
3,786
Electronic Commerce
3,734
Werbewirkung
3,706
Advertising effects
3,667
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3,646
E-commerce
3,626
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Filieri, Raffaele
19
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Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Bilgihan, Anil
8
Hajli, Nick
8
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8
Hazari, Sunil
8
Ko, Eunju
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Constantinides, Efthymios
7
Kian Yeik Koay
7
Kumar, Jitender
7
Kumar, Vikas
7
Lim, Weng Marc
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
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Technische Universität Braunschweig
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
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1
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
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Journal of business research : JBR
220
Journal of retailing and consumer services
192
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
44
Psychology & marketing
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Information systems research : ISR
32
Journal of marketing
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
Journal of travel and tourism marketing
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
4,909
EconStor
1
OLC EcoSci
1
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1
Which lenders are more likely to reach out to underserved consumers : banks versus fintechs versus other nonbanks?
Dolson, Erik
;
Jagtiani, Julapa
-
2021
Persistent link: https://www.econbiz.de/10012651299
Saved in:
2
Developing a classification of motivations for consumers' online brand-related activities
Muntinga, Daan G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 235-247)
.
2010
Persistent link: https://www.econbiz.de/10003985191
Saved in:
3
Consumer adoption of social networking sites : implications for theory and practice
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10009389590
Saved in:
4
Social shopping communities as an emerging business model of youth entrepreneurship : exploring the effects of website characteristics
Zhang, Hong
;
Lu, Yaobin
;
Gao, Ping
;
Chen, Zhenxiang
- In:
International journal of technology management : IJTM
66
(
2014
)
4
,
pp. 319-345
Persistent link: https://www.econbiz.de/10010465782
Saved in:
5
Social music festival brandscapes : a lexical analysis of music festival social conversations
Gilstrap, Curt
;
Teggart, Andi
;
Cabodi, Kyle
;
Hills, Julian
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012588613
Saved in:
6
Digital natives or digital immigrants? The impact of user characteristics on online trust
Hoffmann, Christian
;
Lutz, Christoph
;
Meckel, Miriam
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 138-171
Persistent link: https://www.econbiz.de/10011585065
Saved in:
7
Brand communities and self-concept congruency in the case of a music festival
Klára, Kazár
- In:
Tourism and hospitality research : THR
20
(
2020
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10012213248
Saved in:
8
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
9
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
10
Gender differences in the perception of motivations for consumer's online brand-related activities and their impacts on instagram
Nastisin, Ludovit
;
Jura, Anton
;
Fedorko, Richard
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 86-93
Persistent link: https://www.econbiz.de/10013277507
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