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~subject:"Social Web"
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Social Web
Konsumentenverhalten
78,427
Consumer behaviour
78,412
Theorie
12,751
Theory
12,697
Beziehungsmarketing
8,800
Relationship marketing
8,796
Markenführung
7,387
Brand management
7,386
Rationality
6,912
Rationalität
6,850
Markenimage
6,547
Brand image
6,523
Online retailing
5,440
Online-Handel
5,439
Customer satisfaction
5,409
Kundenzufriedenheit
5,409
USA
4,962
United States
4,829
Social web
4,619
Online-Marketing
4,392
Internet marketing
4,364
Dienstleistungsqualität
4,284
Einzelhandel
4,284
Service quality
4,283
Brand
4,242
Markenartikel
4,241
Deutschland
4,194
Retail trade
4,184
Germany
3,983
Experiment
3,745
Werbewirkung
3,576
Electronic Commerce
3,560
Verbraucherverhalten
3,554
Advertising effects
3,549
E-commerce
3,443
Emotion
3,249
Werbung
2,918
Advertising
2,875
Private consumption
2,843
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Undetermined
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804
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3,879
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740
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41
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Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Loureiro, Sandra Maria Correia
13
Hollebeek, Linda D.
12
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Hennig-Thurau, Thorsten
10
Ranfagni, Silvia
10
Füller, Johann
9
Law, Chun Hung Roberts
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Mohd Suki, Norazah
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
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IGI Global
5
American Marketing Association
3
National Bureau of Economic Research
3
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2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
JSICR Kansai Meeting <2017>
1
JSICR Kansai Meeting <2020>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
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Journal of business research : JBR
215
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
46
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of management information systems : JMIS
32
Electronic commerce research
31
Journal of marketing management : MM
31
Information systems research : ISR
30
International journal of hospitality management
30
International journal of technology marketing : IJTMkt
29
Journal of travel and tourism marketing
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
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1
Mobile phone purchases and the consumer decision-making process : the role of Facebook online advertising
Hardwick, Jialin
;
Delarue, Lauriane
;
Ardley, Barry
; …
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 303-333)
.
2015
Persistent link: https://www.econbiz.de/10010481695
Saved in:
2
Peer effects in product adoption
Bailey, Michael
;
Johnston, Drew M.
;
Kuchler, Theresa
; …
- In:
American economic journal
14
(
2022
)
3
,
pp. 488-526
Persistent link: https://www.econbiz.de/10013335967
Saved in:
3
Effect of an e-retailer's product category and social media platform selection on perceived quality of e-retail products
Vazquez, Erik Ernesto
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012547995
Saved in:
4
Virtualization of behaviors of young consumers
Sowa, Izabela
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 227-236
Persistent link: https://www.econbiz.de/10011986123
Saved in:
5
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
6
The effects of smartphone users' core self-evaluations and stickiness on intentions to download free social media apps
Wu, Jyh-Jeng
;
Lien, Che-Hui
;
Mohiuddin, Muhammad
; …
- In:
Journal of decision systems
25
(
2016
)
3
,
pp. 263-272
Persistent link: https://www.econbiz.de/10011618044
Saved in:
7
Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest
;
Shen, Wei-Cheng
;
Liu, Anne Yenching
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
Saved in:
8
Smartphones and wine consumers : a study of Gen-Y
Pelet, Jean-Eric
;
Lecat, Benoît
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 188-207
Persistent link: https://www.econbiz.de/10010421627
Saved in:
9
Selectively emotional : how smartphone use changes user-generated content
Melumad, Shiri
;
Inman, J. Jeffrey
;
Pham, Michel T.
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10012177328
Saved in:
10
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
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