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The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
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The perception of media messages by preschool children
Šramová, Blandína; Pavelka, Jirí - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
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Social media advertisements and their influence on consumer purchase intention
Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18
Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising … identify the most salient elements of social media advertisements that influence how consumers see them. The purpose of this …-grabbing details, emotional appeal, and celebrity endorsement all had an effect on how social media advertising was evaluated. The …
Persistent link: https://www.econbiz.de/10012669053
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Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan - In: International journal of advertising : the review of … 39 (2020) 2, pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
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Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette - In: Journal of marketing communications 21 (2015) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
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Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun; Li, Jo Yun - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
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Influencing Chinese travel decisions : the impact of celebrity endorsement advertising on the Chinese traveler to Macao
McCartney, Glenn; Ferreira Pinto, Jose - In: Journal of vacation marketing : an international journal 20 (2014) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10010390875
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Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest
Ramadhanti, Evie - 2019
are looking for ways to not be abandoned by consumers. Therefore it is very important for companies to know what to do to … Attract Consumers to buy. This study aims to identify and analyze, 1. Effect Against Celecrity Endorser Buy Consumer Interests … Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this …
Persistent link: https://www.econbiz.de/10012895191
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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92
Persistent link: https://www.econbiz.de/10011695237