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The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
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Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook; Kim, Jooyoung - In: International journal of internet marketing and … 16 (2022) 3, pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: International journal of advertising : the review of … 42 (2023) 1, pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
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Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung; Lee, Kyu Hyung; Kim, Jaemin - In: Journal of business research : JBR 160 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa; Wen, Jing; Kim, Eunice; Morris, Jon D. - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10012242967