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Learning Why We Buy: An Experi...
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Electronic word-of-mouth versus interpersonal word-of-mouth : are all forms of word-of-mouth equally influential?
Meuter, Matthew L.
;
Brown McCabe, Deborah
;
Curran, James M.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 240-256
Persistent link: https://www.econbiz.de/10009778512
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Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
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