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Social Web
Brand management
13
Markenführung
12
Consumer behaviour
11
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10
Islam
9
Social web
7
Marketing
6
United Kingdom
6
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3
Brand extension
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Großbritannien
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HF Commerce
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Islamic economics
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Islamisches Wirtschaftssystem
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Markentransfer
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Relationship marketing
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Stakeholder
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3
social media
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2
Advertising effects
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Arab countries
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Arabische Staaten
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Branding
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Consumption
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Customer integration
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Wilson, Jonathan A. J.
6
Alamanos, Eleftherios
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Alqtati, Nael
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Arroyo, Laura
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Curtis, Lucill
1
De Silva, Varuna
1
Dennis, Charles
1
Foroudi, Pantea
1
Kacprzak, Agnieszka
1
Kunz, Werner H.
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Liu, Jonathan
1
Ma, Jenny Weichen
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Marvi, Reza
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Morgan, Joseph E.
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Ozdemir, Ozlem
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Pantano, Eleonora
1
Papadopoulos, Thanos
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Paul, Justin
1
Petit, Olivia
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Sreekumaran Nair, Sree Lekshmi
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Tyagi, Sapna
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Ueno, Akiko
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Wirtz, Jochen
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Yang, Yusheng
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Branding and sustainable competitive advantage : building virtual presence
1
International journal of business performance management : IJBPM
1
International journal of consumer studies
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Journal of Islamic marketing
1
Journal of business research : JBR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Wilson, Jonathan A. J.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 136-160)
.
2012
Persistent link: https://www.econbiz.de/10009707210
Saved in:
2
Friends or freeloaders? : encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
Wilson, Jonathan A. J.
;
Morgan, Joseph E.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 659-676
Persistent link: https://www.econbiz.de/10009260987
Saved in:
3
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
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4
A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Ma, Jenny Weichen
;
Yang, Yusheng
;
Wilson, Jonathan A. J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 139-142
Persistent link: https://www.econbiz.de/10011675516
Saved in:
5
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
6
Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael
;
Wilson, Jonathan A. J.
;
De Silva, Varuna
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
Saved in:
7
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
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