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The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
2
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
3
Consumer morality formation on social media platforms : the case of guns in Brazil
Rosenthal, Benjamin
;
Airoldi, Massimo
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 178-198
Persistent link: https://www.econbiz.de/10014584721
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