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~subject:"Social Web"
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Semiparametric multinomial log...
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Subject
All
Social Web
Konsumentenverhalten
79,596
Consumer behaviour
78,938
Theorie
15,422
Theory
14,974
Markenführung
9,250
Brand management
9,249
Markenartikel
9,156
Beziehungsmarketing
8,951
Relationship marketing
8,940
Nichtparametrisches Verfahren
8,747
Nonparametric statistics
8,364
Brand
7,861
Markenimage
7,261
Brand image
7,207
USA
5,843
United States
5,606
Online-Handel
5,447
Online retailing
5,434
Kundenzufriedenheit
5,430
Customer satisfaction
5,425
Konsumtheorie
5,243
Consumption theory
5,064
Deutschland
4,845
Social web
4,754
Schätzung
4,574
Online-Marketing
4,490
Internet marketing
4,465
Estimation
4,392
Dienstleistungsqualität
4,290
Service quality
4,287
Germany
4,264
Einzelhandel
4,257
Retail trade
4,165
Schätztheorie
3,798
Werbewirkung
3,711
Estimation theory
3,707
Advertising effects
3,665
Verbraucherverhalten
3,577
Electronic Commerce
3,554
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Online availability
All
Undetermined
2,758
Free
823
Type of publication
All
Article
4,015
Book / Working Paper
741
Type of publication (narrower categories)
All
Article in journal
3,730
Aufsatz in Zeitschrift
3,730
Aufsatz im Buch
280
Book section
280
Graue Literatur
111
Non-commercial literature
111
Hochschulschrift
84
Working Paper
76
Arbeitspapier
75
Collection of articles of several authors
40
Sammelwerk
40
Thesis
40
Conference paper
38
Konferenzbeitrag
38
Aufsatzsammlung
33
Konferenzschrift
16
Case study
12
Fallstudie
12
Collection of articles written by one author
11
Sammlung
11
Lehrbuch
5
Reprint
4
Conference proceedings
2
Festschrift
2
Guidebook
2
Ratgeber
2
Textbook
2
Amtsdruckschrift
1
Government document
1
Statistics
1
Statistik
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
4,618
German
141
Polish
1
Author
All
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Rita, Paulo
12
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Ozuem, Wilson
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Wallace, Elaine
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Conduit, Jodie
7
Cova, Bernard
7
Jahn, Benedikt
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Meyer, Anton
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
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Institution
All
Springer Fachmedien Wiesbaden
12
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Published in...
All
Journal of business research : JBR
221
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
60
Journal of marketing communications
49
Journal of promotion management : innovations in planning and applied research
49
The journal of brand management : an international journal
48
International journal of advertising : the review of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of marketing
34
Cogent business & management
33
Information systems research : ISR
33
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
Electronic commerce research
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Journal of travel and tourism marketing
27
Marketing intelligence & planning
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
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Source
All
ECONIS (ZBW)
4,754
EconStor
1
OLC EcoSci
1
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1
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
2
"Pixelize me"! : digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Kretz, Gachoucha
;
Valck, Kristine de
-
2010
Persistent link: https://www.econbiz.de/10009424385
Saved in:
3
Better understanding construction of the self in daily contingencies : an investigation of the materiality of consumption experiences in online discussion forums
Schwob, Alexandre
;
Valck, Kristine de
-
2010
Persistent link: https://www.econbiz.de/10009424386
Saved in:
4
Consuming memory : towards a conceptualization of social media platforms as organizational technologies of consumption
Friis Nielsen, Martin
-
2021
-
1st edition
Persistent link: https://www.econbiz.de/10012439221
Saved in:
5
The role of ethical positions on responsible consumption behaviours and consumption values regarding the green products
Burucuoglu, Murat
;
Erdogan, Evrim
- In:
Global business & economics review
21
(
2019
)
5
,
pp. 533-555
Persistent link: https://www.econbiz.de/10012127042
Saved in:
6
The impact of family social network on household consumption
Kang, Xi
- In:
Modern economy
10
(
2019
)
3
,
pp. 679-697
Persistent link: https://www.econbiz.de/10012019671
Saved in:
7
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
8
God and mammon : the influence of religiosity on brand connections
Rindfleisch, Aric
;
Wong, Nancy
;
Burroughs, James E.
- In:
The connected customer : the changing nature of …
,
(pp. 163-201)
.
2010
Persistent link: https://www.econbiz.de/10003951890
Saved in:
9
Antecedents and consequences of online brand community participation : a conceptual framework
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10008653781
Saved in:
10
Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin
-
2010
Persistent link: https://www.econbiz.de/10008654760
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