"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors...

The evolution of social media has changed the landscape of online commerce for both organizations as well as customers. Introduction of social commerce websites has bought shift in consumers׳ buying decision, i.e. from individual to social shopping. This study aims to identify factors that...