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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior : a comparative study between China and France
Xu-Priour, Dong-Ling; Truong, Yann; Klink, Richard R. - In: Technological forecasting & social change : an … 88 (2014), pp. 265-275
Persistent link: https://www.econbiz.de/10010483215
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Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
Lu, Xinyu - In: Journal of global marketing 31 (2018) 5, pp. 295-307
Persistent link: https://www.econbiz.de/10011963144
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Toward a better understanding of the role of national culture in online word-of-mouth : a multi-country study
Wendler, Tiffany Y. - 2020 - 1st edition
Persistent link: https://www.econbiz.de/10012542688
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An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng; Oh, Ga-Eun; Cho, Heetae - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
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The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner; Portelada, Patrícia Helena … - In: Journal of promotion management : innovations in … 29 (2023) 7, pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
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Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics
Syawaluddin; Joni; Erwin - 2019
Persistent link: https://www.econbiz.de/10012146686
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Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Akram, Umair; Ansari, Aisha Rehman; Ulhaq, Irfan; Chen, Yan - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303227