Narrow search
Showing 1 - 10 of 5,396
Cover Image
Exploring determinants of digital music success in South Korea
Lee, Myounggu; Kim, Hye-jin - In: Electronic commerce research 24 (2024) 3, pp. 1659-1680
Persistent link: https://www.econbiz.de/10015078475
Cover Image
Vom Produkt zum Produktionsmittel : was Medienunternehmen von Spotify lernen können
Haupt, Joachim; Grünewald, Lorenz - In: Digitale Dämmerung : die Entmaterialisierung der …, (pp. 97-115). 2014
Persistent link: https://www.econbiz.de/10010440822
Cover Image
Musikwirtschaft 2.0 : Bestandsaufnahmen und Perspektiven
Höhne, Steffen (ed.); Maier, Matthias (ed.);  … - 2014
Musikwirtschaft 2.0. Bestandsaufnahmen und Perspektiven : eine Einführung / Steffen Höhne und Wolf-Georg Zaddach … Digitalisierung : die Schallplatte als Perspektive für die Musikwirtschaft der 1950er und 1960er Jahre / Christian A. Müller -- The … Charles Amann -- "Music is an enginge of the digitale world"̈ : Musik und Musikwirtschaft im Zeitalter des Social Web / Wolf …
Persistent link: https://www.econbiz.de/10010350114
Cover Image
Digital consumers as cultural curators : the irony of Vaporwave
Schembri, Sharon; Tichbon, Jac - In: Arts and the market 7 (2017) 2, pp. 191-212
Persistent link: https://www.econbiz.de/10011815164
Cover Image
Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi; Ahn, Joongho; Choi, Youngseok - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
Cover Image
Too obvious to ignore : influence of popular reviews on consumer online purchasing decisions
Su, Xin; Niu, Mingzi - In: Human systems management : HSM 40 (2021) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10012602969
Cover Image
Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021
Martínez-López, Francisco J. (ed.);  … - 2021 - 1st ed. 2021.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...
Persistent link: https://www.econbiz.de/10012519912
Cover Image
Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017
Martínez-López, Francisco J. (ed.);  … - 2017
This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...
Persistent link: https://www.econbiz.de/10012398339
Cover Image
Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019
Martínez-López, Francisco J. (ed.);  … - 2019
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...
Persistent link: https://www.econbiz.de/10012398499
Cover Image
Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020
Martinez-Lopez, Francisco J. (ed.);  … - 2020 - 1st ed. 2020.
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of...
Persistent link: https://www.econbiz.de/10012399438