Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Franchise-based brand equity a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
83,881
Konsumentenverhalten
81,433
Brand management
17,771
Markenführung
17,358
Brand image
11,250
Markenimage
11,138
Theorie
10,199
Theory
10,032
Relationship marketing
9,968
Beziehungsmarketing
9,921
Markenartikel
6,536
Brand
6,503
Customer satisfaction
6,039
Kundenzufriedenheit
5,853
Online-Handel
5,759
Online retailing
5,749
Social web
5,724
USA
5,595
Deutschland
5,407
Online-Marketing
5,319
United States
5,312
Internet marketing
5,285
Germany
5,027
Service quality
4,589
Einzelhandel
4,570
Dienstleistungsqualität
4,540
Retail trade
4,509
Werbewirkung
4,167
Advertising effects
4,115
Electronic Commerce
3,807
E-commerce
3,672
Marketingmanagement
3,611
Marketing management
3,601
Verbraucherverhalten
3,590
Experiment
3,498
Advertising
3,464
Emotion
3,414
Werbung
3,380
Franchising
3,041
more ...
less ...
Online availability
All
Undetermined
3,303
Free
974
Type of publication
All
Article
4,824
Book / Working Paper
905
Type of publication (narrower categories)
All
Article in journal
4,406
Aufsatz in Zeitschrift
4,406
Aufsatz im Buch
411
Book section
411
Graue Literatur
132
Non-commercial literature
132
Hochschulschrift
105
Working Paper
93
Arbeitspapier
92
Collection of articles of several authors
55
Sammelwerk
55
Thesis
50
Aufsatzsammlung
49
Conference paper
48
Konferenzbeitrag
48
Case study
27
Fallstudie
27
Konferenzschrift
19
Collection of articles written by one author
13
Sammlung
13
Ratgeber
8
Guidebook
7
Lehrbuch
5
Conference proceedings
3
Article
2
Festschrift
2
Reprint
2
Systematic review
2
Textbook
2
Übersichtsarbeit
2
Amtsdruckschrift
1
Glossar enthalten
1
Glossary included
1
Government document
1
Research Report
1
Statistics
1
Statistik
1
more ...
less ...
Language
All
English
5,499
German
232
Polish
3
Author
All
Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
17
Martínez-López, Francisco J.
16
Dwivedi, Yogesh Kumar
14
Hajli, Nick
14
Hollebeek, Linda D.
14
Rita, Paulo
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
12
Veloutsou, Cleopatra
12
Casaló, Luis V.
11
Cova, Bernard
11
Füller, Johann
11
Gázquez-Abad, Juan Carlos
11
Burmann, Christoph
10
Harrigan, Paul
10
Hennig-Thurau, Thorsten
10
Ozuem, Wilson
10
Ranfagni, Silvia
10
Akram, Umair
9
Rather, Raouf Ahmad
9
Schivinski, Bruno
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Bilgihan, Anil
8
Ko, Eunju
8
Kunkel, Thilo
8
Luo, Xueming
8
Rana, Nripendra P.
8
Schweidel, David A.
8
Sohail, M. Sadiq
8
Vrontis, Demetris
8
Wallace, Elaine
8
Wang, Yichuan
8
Carlson, Jamie
7
Chan-Olmsted, Sylvia M.
7
Chen, Huan
7
Conduit, Jodie
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
18
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Markendialog <13, 2009, Berlin>
1
Media Economics Institut / Köln
1
more ...
less ...
Published in...
All
Journal of business research : JBR
251
Journal of retailing and consumer services
207
International journal of internet marketing and advertising : IJIMA
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
65
Technological forecasting & social change : an international journal
64
The journal of brand management : an international journal
64
Journal of marketing communications
55
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
51
Psychology & marketing
49
Journal of internet commerce
48
International journal of electronic marketing and retailing : IJEMR
45
Tourism management : research, policies, practice
44
International journal of consumer studies
41
Journal of marketing management : MM
41
Journal of marketing
39
Marketing intelligence & planning
39
International journal of technology marketing : IJTMkt
38
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of management information systems : JMIS
37
Cogent business & management
36
Electronic commerce research
36
Information systems research : ISR
36
International journal of hospitality management
36
Journal of travel and tourism marketing
33
SpringerLink / Bücher
32
International journal of business information systems : IJBIS
31
Asia Pacific journal of marketing and logistics
30
Journal of fashion marketing and management
30
Young consumers : insight and ideas for responsible marketers
30
International journal of electronic commerce : IJEC
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Business horizons
28
Journal of the Academy of Marketing Science
27
International journal of contemporary hospitality management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
more ...
less ...
Source
All
ECONIS (ZBW)
5,724
EconStor
4
OLC EcoSci
1
Showing
1
-
10
of
5,729
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
2
A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
Seo, Eun-Ju
;
Park, Jin-Woo
- In:
Journal of air transport management
66
(
2018
),
pp. 36-41
Persistent link: https://www.econbiz.de/10011791960
Saved in:
3
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
4
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
5
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
6
The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia
Ningrum, Khoirina Kencana
;
Roostika, Ratna
-
2021
Persistent link: https://www.econbiz.de/10012621197
Saved in:
7
Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary
;
Roberts-Lombard, Mornay
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
Saved in:
8
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
9
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
10
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
