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Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10013180035
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value …, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in …
Persistent link: https://www.econbiz.de/10012394693
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value …, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in …
Persistent link: https://www.econbiz.de/10012135431
Persistent link: https://www.econbiz.de/10011878514
Quantitative research : its place in consumer psychology / Cathrine V. Jansson-Boyd -- Using contemporary quantitative …
Persistent link: https://www.econbiz.de/10013180290
Spiess umreisst grundlegende Erkenntnisse aus der allgemeinen, der Persönlichkeits- und der Sozialpsychologie und bezieht diese auf den Kontext des Konsumenten sowie den Prozess des Kaufens und Verkaufens. In Teil 2 werden dann neuere Aspekte der Konsumwelt und des Konsumentenverhaltens...
Persistent link: https://www.econbiz.de/10014005344
Persistent link: https://www.econbiz.de/10015068596
Persistent link: https://www.econbiz.de/10010504871
Many have argued that digital technologies such as smartphones and social media are addictive. We develop an economic model of digital addiction and estimate it using a randomized experiment. Temporary incentives to reduce social media use have persistent effects, suggesting social media are...
Persistent link: https://www.econbiz.de/10012588341