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Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29
Persistent link: https://www.econbiz.de/10011729886
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Will social media kill branding?
Kohli, Chiranjeev; Suri, Rajneesh; Kapoor, Anuj - In: Business horizons 58 (2015) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
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A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven; Kim, Yuna; Kohli, Chiranjeev - In: Business horizons 60 (2017) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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Sentiment analysis of user reactions to Meta's threads launch and Twitter's X renaming : a comparative study using DistilBERT and machine learning
Sharma, Anukansha; Bali, Ronit; Kumar, Piyush; Nandana, … - In: Data-driven business intelligence systems for …, (pp. 385-405). 2024
Persistent link: https://www.econbiz.de/10014553298