Will social media kill branding?
Year of publication: |
2015
|
---|---|
Authors: | Kohli, Chiranjeev ; Suri, Rajneesh ; Kapoor, Anuj |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 1, p. 35-44
|
Subject: | Social media | Branding | Brand management | Future of brands | Markenführung | Social Web | Social web | Online-Marketing | Internet marketing | Markenimage | Brand image |
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