Meyliana; Hidayanto, Achmad Nizar; Budiardjo, Eko Kuswardono - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1676-1697
Purpose: To analyze students' social media preference in order to improve student engagement with university by examining social media implementation quality in terms of information and service quality. Design/methodology/approach: Research methodology is started with the hierarchy creation of...