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Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
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Impact of social media on brand loyalty : study of buying behaviour
Bhandari, Ravneet Singh; Sharma, Himani - In: International journal of applied business and economic … 15 (2017) 1, pp. 297-308
Persistent link: https://www.econbiz.de/10011673352
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Social media, saving the food & beverages business in the COVID-19 era?
Rahmawati, Rahmawati; Hudayah, Syarifah; Paminto, Ardi - In: Cogent business & management 10 (2023) 3, pp. 1-27
Covid-19 has caused an economic recession, including uncertainty over the food and beverage sector. One of the layers of business that is vulnerable to pandemic attacks is cafés and restaurants. In early 2020-2022, many café and restaurant businesses have been closed as a series of polemics...
Persistent link: https://www.econbiz.de/10014506331
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George; Seglah, Samuel Kingsford; Coffie, … - In: International journal of electronic marketing and … 15 (2024) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10015063929
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Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare; Hartley, Nicole - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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How consumers value online personalization : a longitudinal experiment
Pechpeyrou, Pauline de - In: Direct marketing : an international journal 3 (2009) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10003936430
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Special issue: Customer engagement
Verhoef, Peter C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652137