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ocean strategies. Essentially, the traditional marketing strategies associated with the success of well-known brands in the … their implications to marketing strategy development. In light of this, this study examines fourteen (14) fundamental ‘game … changing' trends that are poised to impact the traditional practices and perceptions associated with marketing at the …
Persistent link: https://www.econbiz.de/10012994802
, let alone how these measures inform marketing strategy. This article attempts to bring clarity to the situation by … adopting an integrated marketing communications perspective. By screening extant metrics for alignment with social media … social media marketing from an integrated marketing communications perspective is discussed. Finally, limitations of the …
Persistent link: https://www.econbiz.de/10014156792
The Present paper proposes an explorative research study on an emerging horizon of management of Social Media Marketing …. As this new trend and tool of marketing is developing itself at a rapid pace today and looks into future with a good … prospect so it is very much pertinent to present a study in the global business context. Social Media Marketing is a concept in …
Persistent link: https://www.econbiz.de/10014142496
(e.g., publicity). The effects of paid media on sales have been extensively covered in the marketing literature. The …
Persistent link: https://www.econbiz.de/10013070732
impact on formulation of marketing strategy for better understanding consumer behaviour through this new and emerging media …
Persistent link: https://www.econbiz.de/10014156203
This annual report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital...
Persistent link: https://www.econbiz.de/10014360903
The objective of this study was to identify the characteristics of messages in photographs posted on Instagram. We analysed four famous sports brands to determine which type of photographs generate the greatest number of “likes” based on engagement with and admiration for a brand. The...
Persistent link: https://www.econbiz.de/10012866948
Marketing is a dynamic concept. It adapts according to the current market trends. It has become a multidimensional … Satisfaction. Among new marketing trends, Digital Marketing is one of the flourishing marketing strategies. It has escalated during … using a digital approach to reach their customers. This paper answers the question of what is digital marketing? And, what …
Persistent link: https://www.econbiz.de/10013289403
This is the tenth report in a series of annual studies exploring the latest social media trends across the Middle East and North Africa (MENA) region. Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship...
Persistent link: https://www.econbiz.de/10014255470
In this paper, I develop afresh a comprehensive approach to market segmentation of Facebook users. The approach considers the implications of Facebook’s multi-sided platform (MSP) based business model. Using cluster analysis of survey data, I develop a basic 3 segments solution for the online...
Persistent link: https://www.econbiz.de/10014038532