ocean strategies. Essentially, the traditional marketing strategies associated with the success of well-known brands in the … their implications to marketing strategy development. In light of this, this study examines fourteen (14) fundamental ‘game … changing' trends that are poised to impact the traditional practices and perceptions associated with marketing at the …

, let alone how these measures inform marketing strategy. This article attempts to bring clarity to the situation by … adopting an integrated marketing communications perspective. By screening extant metrics for alignment with social media … social media marketing from an integrated marketing communications perspective is discussed. Finally, limitations of the …

The Present paper proposes an explorative research study on an emerging horizon of management of Social Media Marketing …. As this new trend and tool of marketing is developing itself at a rapid pace today and looks into future with a good … prospect so it is very much pertinent to present a study in the global business context. Social Media Marketing is a concept in …

(e.g., publicity). The effects of paid media on sales have been extensively covered in the marketing literature. The …

impact on formulation of marketing strategy for better understanding consumer behaviour through this new and emerging media …

Marketing is a dynamic concept. It adapts according to the current market trends. It has become a multidimensional … Satisfaction. Among new marketing trends, Digital Marketing is one of the flourishing marketing strategies. It has escalated during … using a digital approach to reach their customers. This paper answers the question of what is digital marketing? And, what …