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Fast fashion consumer engagement on Instagram : a case study
Bonilla Quijada, María del Rocío; Del Olmo Arriaga, … - In: Cogent business & management 11 (2024) 1, pp. 1-14
research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … outcomes such as brand image and consumer loyalty. This study also provides valuable academic insights and guides fast fashion …
Persistent link: https://www.econbiz.de/10014529044
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Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces
Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.
1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …
Persistent link: https://www.econbiz.de/10012596857
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021
Persistent link: https://www.econbiz.de/10012515938
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A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
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Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
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Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
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Media and sustainable apparel buying intention
Lenne, Orpha de; Vandenbosch, Laura - In: Journal of fashion marketing and management 21 (2017) 4, pp. 483-498
Persistent link: https://www.econbiz.de/10011795872
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Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast fashion influencers on Instagram
Tanyatip Kharuhayothin; Yupin Patarapongsant - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 77-108). 2023
Persistent link: https://www.econbiz.de/10013543212