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What advertisers need to know about the iYGeneration : an Australian perspective
Luck, Edwina; Mathews, Shane - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 134-147
Persistent link: https://www.econbiz.de/10003974804
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Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya; Mathews, Shane; Luck, Edwina; … - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
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Blurring of boundaries : consumer self-narratives in digital virtual leisure
Susilo, Tifani; Mathews, Shane; Luck, Edwina; Martin, Brett - In: International journal of consumer studies 48 (2024) 2, pp. 1-22
Persistent link: https://www.econbiz.de/10014531486
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Investigating marketing managers' perspectives on social media in Chile
Bianchi, Constanza; Andrews, Lynda - In: Journal of business research : JBR 68 (2015) 12, pp. 2552-2559
Persistent link: https://www.econbiz.de/10011399581
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Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
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Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138